It’s a flower that goes by many names…
Latin
Helichrysum italicum
( heh-lih-KRY-sum ih-TAL-ih-kum )
French
Immortelle
( ih-MOR-tel )
Croatian
SMILJE
( SMIL-YA )
Japanese
イモーテル
( Imōteru )
Greek
αθάνατη
( athánati )
Slovakian
Slaměnka
( slah-MYEN-ka )
For centuries, this exquisite flower has garnered a reputation across Europe for its remarkable healing and rejuvenating abilities, earning it the nickname
Immortelle
Remember the good old days, when we actually took time to learn about the products we are about to consume or use on our bodies ?
No time for BS.
Full transparency.
PERIOD.
Keep Scrolling…

WHY
Smilje
is SO special?
Immortelle is a flowering plant that offers numerous benefits for the skin and is highly regarded in skincare due to its potent properties. The molecular structure of Immortelle oil consists of various compounds, including sesquiterpenes, flavonoids, and esters.
Sesquiterpenes like
Neryl acetate and
A-curcumene
contributes to its ability to stimulate cell regeneration, which helps reduce psoriasis and eczema.
luteolin and apigenin
exhibit remarkable anti-inflammatory and soothing effects that provide relief to irritated and inflamed skin, making it suitable for sensitive skin types. These compounds help reduce redness and rosacea, calm skin irritations, and promote a more even complexion. Esters found in Helyticum Italicum oil contribute to its hydrating and moisturizing properties making them perfect for everyday use.
Why you haven’t heard of
Smilje before ?
It's very hard to harvest!
These rare and precious flowers thrive in the wild, specifically on rocky, dry, and uncultivated terrain.
The process of extracting their essence is labor-intensive, requiring almost a tonne of these flowers to produce just one liter of oil. Remarkably, when measured by weight, this fragrant oil is more valuable than gold.
Staple of Immortelle Dorée

Always Mediterranean Naked
Following the recipes from the old-timers of these small Croatian islands, our formulas are always bare naked. We only use ingredients that are crucial, raw, unrefined, and come directly sourced from nature.
Family Owned
We source our ingredients from small, family-owned, local Mediterranean coast distilleries, contributing to the growth of these communities and preserving the centuries-old traditions of the region. Ingredients are gathered straight from the source, always maintaining their purity and potency.
Small Batch is our Only Batch
Immortelle Dorée is NOT mass-produced, factory-produced or machine-produced. We follow a different road from commercial skin care, and none of our products are stored in warehouses for months. Our batches are made FRESH. PERIOD.

Long List of NO’s
NO ARTIFICIAL INGREDIENTS
NO DYES
NO PHTALATES
NO SILICONE
NO PETROLEUM
NO SULFATES
NO PROPYLENE GLYCOL
NO ALUMINIUM
NO SYNTETIC FRAGRANCES
NO PARABENS
NO TOXINS
NO ALCOHOL
The
End
…having explored Smilje and the essence of Immortelle Dorée, I invite you to our lab…
